On April 14, 2025, Rihanna shocked fans by announcing that she would be permanently ending her groundbreaking Savage x Fenty Show and moving to Italy in search of a fresh start. The announcement sent shockwaves through the entertainment and fashion industries. The 37-year-old global superstar made the announcement just minutes before it broke.
“I’ve put so much of myself into everything I’ve built, but I need a change. I can no longer share the same air as certain individuals.” Rihanna battled back tears as she told fans during an emotional Instagram Live session, but she didn’t name anyone specifically. Rumor quickly spread that her remarks were directed at a controversial public figure currently making headlines, and social media platforms were ablaze with reactions. The hashtag #RihannaMovesToItaly quickly trended as fans and celebrities alike expressed their shock and support.
Rihanna’s decision to end the Savage x Fenty Show marks the close of a major chapter. Since its debut in 2018, the show had become a revolutionary event in the fashion world, celebrated for its focus on diversity, inclusivity, and self-empowerment. It attracted millions of viewers globally, setting new standards for the industry. Many fans took to social media to share their heartbreak. One user wrote, “Savage x Fenty was more than just a fashion show — it made me feel seen. I’m devastated it’s over.” Another wondered aloud, “Where do we go from here without her leading the way?”
Rihanna stated in her announcement that she was moving to Italy in order to improve her family’s living conditions as well as to escape the pressures of the public. She talked about how much she loved Italy and recalled a trip to Tuscany that had a profound effect on her. “There’s a freedom there that I can’t find here right now,” she added. “I want that kind of peace for myself and my kids.”
She has already started making plans for her new life overseas. Rihanna disclosed that she wants to buy a house close to Florence so she can devote more time to her family and music. Rihanna, who has two young children with rapper A$AP Rocky, appears to be making this move to give a “There’s no doubt Rihanna redefined the fashion show,” one analyst said, “but a change in scenery might inspire her to reach even greater creative heights.” In her live broadcast, Rihanna hinted that music will once again become a primary focus, stating that she wants to create an album inspired by her new environment, suggesting fans could soon hear a sound shaped by Italian culture and landscapes. Industry insiders believe this move could mark a major shift in Rihanna’s career. Fashion experts have praised her contributions to Savage x Fenty, credited her with reshaping the fashion world’s approach to representation and creativity.
Beyond her business, Rihanna’s open comments during her announcement touched on more general issues of self-care and personal autonomy. She discussed the tremendous pressure society puts on public figures—women in particular—to fit in or keep quiet. Her audacious action struck a chord with many, who view her as an inspiration for living a genuine life in addition to being an artist.
One thing is evident as the world observes this next chapter: Rihanna is still not scared to choose her own route. Through her music, fashion, or just her daring choices in life, she continues to motivate millions of people to seek happiness and authentic self-expression, no matter where that path takes them.