In an announcement that has many people spitting out their beer (preferably not
Bud Light), the well-known
beverage company revealed Colin Kaepernick as its newest brand ambassador. And in an unexpected turn of events, what was Kaepernick’s opening statement? a resolute pledge to stay away from shampoo promotions.
Bubbles McFroth, the CEO of Bud Light, took the stage at an opulent press conference that was hosted at a neighborhood bar (because where else would you announce a beer ambassadorship?).
“We wanted someone who embodies the spirit of our brand, ladies and gentlemen,” he said, gesturing to a can of Bud Light. Someone audacious and surprising. Furthermore, Colin Kaepernick is the best.
“Thank you, Bud Light, for this incredible opportunity,” he began, pausing to take a sip of the beer. “And just to set the record straight, I won’t be pursuing any shampoo endorsements. My focus is on beer and football, not luscious locks.”
The statement, a clear nod to recent controversies involving other brands, drew laughter from the crowd. It seemed Kaepernick was not only embracing his new role but also having a bit of fun with it.As with anything Kaepernick-related, the internet had a field day. Memes flooded social media, with one popular image showing Kaepernick’s iconic afro replaced with frothy beer bubbles. Another depicted him taking a knee, but instead of a football field, he was in a bar, proposing a toast.
Capitalizing on the buzz, Bud Light quickly unveiled its new campaign featuring Kaepernick. Billboards popped up nationwide, showing Kaepernick holding a Bud Light with the tagline, “Take a Stand (or a Knee) for Beer.” The campaign, a cheeky nod to Kaepernick’s activism, was met with a mix of applause and eye rolls.The NFL, never one to shy away from controversy, released a statement about Kaepernick’s new gig.
While we support all our players’ endeavors, we hope Kaepernick remembers the difference between a touchdown and a beer chug.” Kaepernick responded with a playful tweet: “Don’t worry, NFL. I’ve got plenty of practice in both.”
Bud Light’s decision to bring Kaepernick on board as their brand ambassador is a testament to the ever-evolving world of brand partnerships. While the pairing might seem as mismatched as beer and cereal, it’s a reminder that in today’s world, anything is possible.